Skillridge - E-Digital Marketing Training & Certification

E-Digital Marketing Training & Certification

The knack of internet marketing tools to help reach the target audience in real time is one of the reasons why digital marketing has taken a toll over the traditional marketing channels. At Skillridge, you will get the right disclosure to all your digital marketing needs. Our certification programs are designed to give you updated corporate knowledge related to SEO, SMM, Email Marketing, PPC, Inbound marketing, Web analytics, and SEM. So, come out as a digital marketing expert with us and equip yourself with all necessary gadgets to challenge the industry trends and make the next big move in your career.

Start: 17 Nov, 2020
Course Duration: 2 Month
Seats Available: 200
Total Classes : 100
Time: 10 am - 11.00 am
Class: Weekdays & Weekends
Lecturer: 01

Lecture 1.1
Why learn with Digital Dip ?

Learn from experts with decades of Industry experience
Experience digital marketing learning without any career break
Understand and leverage Digital Marketing like never before in your career

Implement digital marketing skills hands-on in your work or watch your business grow
Learn on the go using state of the art LMS system
Attend classroom sessions for personalised training

Lecture 1.2
Who should enroll ?

Sales and Marketing professionals.
Communication and PR professionals.
Branding and advertising teams.
Customer relationship management teams.

Digital Marketing teams / CXOs.
Business Owners & Entrepreneurs
Students & Job Seekers

Lecture 1.3
What do you learn?

Introduction to Digital Marketing
- Introduction to Digital Marketing Concepts
- Importance of Digital Marketing in Lead generation
- Implementing Strategies for Lead generation
- Traditional Marketing Vs Digital Marketing
- B2B and B2C Marketing
Website Creation and Planning
- Introduction to Websites
- Domain registration
- Website hosting basics
- Types of websites
- Introduction to Content Management Systems
- Introduction to WordPress
- Installation of WordPress
- Content Strategy in Websites
- Plug-ins & Widgets
Search Engine Optimization (SEO)
- History of Search & Introduction to SEO
- Search results and positioning/Benefits of search position
- Keyword Research & Competitive Analysis
- How to create SEO Strategy for your business
- SEO Tracking

On Page Optimization
- Introduction and principles of search engines
- URL structure
- Title, Description and Keyword
- Image tag(Alt text)
- Anchor Text, Anchor Link
- Head Tags
- Sitemap
- Content Optimization
- Google Webmaster tools
Off Page Optimization
- Link Building
- Forum submission
- Social bookmarking sites
- Directory submission
- Article submission
- Video submission
- Image submission
- Social,Local,Mobile (SoLoMo) SEO Strategies
- SEO-Friendly Design & Architecture
- SEO Site Audit
- The Future of SEO
Google WebMaster Tools
- Google Dashboard
- Search appearance
- Search traffic
- Google Index
- Crawlers

Lecture 1.4
Search Engine Marketing (SEM)

Introduction to Pay per click
Strategizing PPC Campaigns
Creating Campaign/Search Campaign Creation
Adgroups and keywords
Keyword Research
Negative Keywords
Adword billing Account and Campaign Structure
Campaign Optimization
Adwords Tools
Landing Pages

Ad formats And Ad guidelines
Ad copy Writing
Conversion Tracking
Conversion Metrics: CPA, CTR
Display Advertising
Display Network Targeting
Quality Score
Bid Management
My Client Center (MCC) Account in Google AdWords
Tracking & measuring ROI of online advertising
Reports and Analysis

Lecture 1.5
Social Media Marketing (SMM)

Introduction to Social media
Content strategy in Social media
Facebook Marketing
- Introduction to Facebook marketing
- Facebook page creation: its significance
- Page Layout
- Group creation: its significance
- Facebook Business/Brand category
- Event Creation
- Facebook Content creation strategy
- Facebook Aps/Tabs
- Facebook top brand case study
- Facebook Traffic generation (Leads, likes, shares, comments, recommendations and page suggestions)
- Facebook SEO
- Facebook Advertisement and policies
- Sponsored posts
- Sponsored stories
- Sponsored events
LinkedIn
- Introduction to LinkedIn
- Layout of LinkedIn profile and elements
- Connections and guidelines
- Creation of LinkedIn company page
- Concept of influencers
- LinkedIn brand promotion
- LinkedIn group creation
- LinkedIn marketing strategies

Twitter
- Introduction to Twitter Marketing
- Creation of Profiles bio
- Profile design insights
- Profile layouts
- Hashtags and its influence
- List Creation and its significance
- Twitter plug-ins installation
- Twitter case study
- Twitter Marketing strategies
Google +
- Introduction to G+
- Significance of G+
- G+ lay out
- Elements of G+
- Creation of Page
- G+ Marketing strategies
YouTube
- Creating channels
- Advertising
- Bidding
- Plug-in installations
- AdSense notifications
- Viral sharing
Instagram, Pinterest and Snapchat Marketing
- Understanding Instagram, Pinterest and Snapchat
- Build Brand Following with Content Strategy
- How to Drive Engagement
- Optimizing Profile and Best Practices
- Influencer Marketing on Instagram
- Analytics & Measurement
- Instagram Marketing Tool and Ads
- Slide share
- Scribd
- Stumbleupon

Lecture 1.6
E Mail Marketing

Purpose of E.Mail Marketing
Types of E.Mail Marketing
Creation, design and construction of Landing Pages
Setting up and execution of E.Mail Campaigns
Effective Email Content
Creating bulk emailing campaign
A/B testing, Split testing
Tips for Email Campaign (E.Mail Blasts)

List Building & Management
Using Opt-in,Segmentation of subscribers, Scheduling sending frequency, Blacklisting
Tips on sending emails directly to primary inbox instead of promotional or spam folder
Advanced Tracking Segments
E Mail marketing Analytics and reporting
Top email marketing software’s list – Mailchimp etc.
Monitoring Email Spam
Marketing Automation

Lecture 1.7
Web Analytics

Overview of Google analytics
Setting up Google Analytics account
Google analytics structure
Monitoring bounce rate
Tracking conversions
Monitoring traffic sources
Monitoring visitors behavior

Measuring and Monitoring metrics
Setting up Dashboards
Importance of goals and conversions
Integrating adwords,adsense and analytics account
Web analytics Reports

Lecture 1.8
Inbound Marketing

Introduction to Inbound Marketing
How to attract potential customers
Identifying the right Set of Engagement Magnets for your Business
Effectiveness of Various Engagement Magnets
Conversion of prospects to leads by emails
Audience Aggregation, Benefits of Audience Aggregation
How to do Audience Aggregation Through Emails

What are Landing Pages ? Why do we need Landing pages?
Conversion Oriented Landing Page Design
Critical Concerns to Address on Landing Page
Conversion Optimization
Conversion Optimization Patterns
Patterns for Engaging Website Visitors
Pop-Ups & Call to Action(CTA)
Lead Nurturing with Drip Email Marketing and Implementation

What if I have queries after I complete this course?

Your access to the Support Team is for lifetime and will be available 24/7. The team will help you in resolving queries, during and after the course.

How soon after Signing up would I get access to the Learning Content?

Post-enrolment, the LMS access will be instantly provided to you and will be available for lifetime. You will be able to access the complete set of previous class recordings, PPTs, PDFs, assignments. Moreover the access to our 24x7 support team will be granted instantly as well. You can start learning right away.